Fidelity Home Inspection

Know what a house is hiding before the option period runs out

A family gets three days to decide on the biggest purchase of their life, and the house does not volunteer what is wrong with it. Everything expensive they will ever regret is already there, behind a wall.

Where they were

Fidelity had the credibility and the demand. What they did not have was a way for a buyer to get a straight answer fast, or a way for their own team to give one. Pricing and service data lived in hand-updated spreadsheets, so a salesperson on a live call was searching tabs for a number while a buyer waited. A previous move to a database had stalled, leaving data the team could not touch without help.

What we told them

They came to us with a site that was already converting. The obvious agency move is to rebuild it — new look, bigger scope, longer invoice.

We told them not to. The concept was working, so we kept it and put the money into the two things that were actually broken: how fast a buyer gets an answer, and whether the team can change a price without calling a developer. Reliable beats impressive when someone is about to spend money on a house.

What shipped

Buyers enter an address, choose the property type, and get a risk profile and a firm quote back by text without creating an account. Repair exposure is shown system by system rather than as one lump figure, and reviews are shown by city so a buyer reads people who bought where they are buying. The team updates pricing, content and property types themselves, and it goes live everywhere at once. Nobody files a ticket to change a number, and no salesperson opens a spreadsheet during a call.