They will not be your client if they never find you.
Somebody with a problem worth thousands starts by typing it into a search box, and increasingly by asking an AI.
A person who has just been in an accident, or has just been left a house, asks a machine what to do. It names three firms. Being one of them is the whole of the work.
You never hear about that one. Nothing broke, nobody complained, and the month looks the same as the last one.
What is different about law firms.
- One matter is worth more than a year of most businesses’ marketing, so being absent costs more here than anywhere.
- People ask a machine the embarrassing version of the question before they ask a person.
- Your competitors are already paying for the same six words, and the auction only goes one way.
And this is the question that decides it now
“What kind of lawyer do I need for this, and who is near me?”
Somebody asks a machine that, and it names two or three businesses. It is not reading your adverts to decide. It is reading what it can find about you, and whether that agrees with itself everywhere it looks.
One team, one price, no contract.
Coming up in a list is the easy half. Being the name an AI gives when somebody asks who to use is the half that pays, and that is Chosen, at $2,500 a month. It is where we’d start you.
- Found $1,000
- They look for what you sell. Somebody else comes up.
- Chosen $2,500
- They find you, compare you, and go with the other one.
- Handled $5,000
- You want the customers. You do not want any of the work.